brit_tyreHelping tyre and fast-fit retailers identify and take advantage of the rapidly developing market for TPMS (Tyre Pressure Monitoring Systems) servicing and repair will be among the highlights of the popular TyreTalk seminar programme at October’s Brityrex International.

Prashant Chopra, managing director of leading industry supplier Autogem, will be sharing his expertise and experience with show visitors. In particular, he will emphasise the benefits of establishing constructive dialogue with end user customers, many of whom will be unfamiliar with the technology.

“Educating motorists about TPMS is vital so that they understand the importance of having their vehicles checked and, where necessary, professionally serviced. As more and more cars fitted with systems become subject to MoT inspection, the work and revenue opportunities will increase for retailers. But, as with every other product and service, the most successful businesses will be those that earn the trust and loyalty of their customers,” explains Prashant.

His TyreTalk presentation, TPMS – Commercial Opportunities for Tyre Retailers, will take place at 2.00 pm on Wednesday, 8 October at EventCity, Manchester.

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