Autogem’s Under Pressure ‘23 talent competition for technicians has been given a huge boost, after one of the most prestigious brands in the automotive industry agreed to stage the grand final.

Under Pressure ’23 – which is now open to entries – will unearth the most talented aftermarket professionals when it comes to TPMS diagnosis and in a massive coup for us all, we’re partnering with the flagship Pirelli Performance Centre (PPC) in Burton-upon-Trent to stage the final.

The state-of-the-art facility, adjacent to Pirelli’s UK head office and manufacturing facilities, serves as both a retail site for customers and a Centre of Excellence for the entire network.

Under Pressure ’23 is the industry’s only dedicated campaign to celebrate excellence in TPMS system diagnosis, consumer engagement and technical resolution. It’s a further commitment from us to position the technology as a stand-alone category on a par with brakes, batteries, tyres or any other aspect of motoring care.

Autogem’s Managing Director Prashant Chopra said that the agreement with the Burton Pirelli Performance Centre to host the final of Under Pressure ’23 was a massive announcement and one that filled him with great pride.

He said: “To receive backing from the Burton PPC and the use of their ‘Centre of Excellence’ is absolutely huge for us, as it’s part of a brand that is respected and loved the world over. “We thank the team at the Burton Pirelli Performance Centre for instilling their faith in Autogem and for recognising our efforts to raise standards in the aftermarket through Under Pressure ’23. We’d like to think we share a lot with our hosts, as we also pride ourselves on premium solutions and first-class customer care.

Matt Bell, Marketing Manager, shared: “We are thrilled to be hosting the final stage of Autogem’s Tyre Pressure Monitoring System Talent Search at our flagship Pirelli Performance Centre in Burton-upon-Trent. It’s an honour to be part of this celebration of talent and to showcase our top-of-the-line facilities to some of the industry’s leading tyre technician professionals as they reach the final. We can’t wait to welcome Autogem and all of the competition entrants for what promises to be a truly memorable day of recognition and achievement.”

Under Pressure ’23 featuring qualifying rounds between April 19 and 21 with the final taking place on June 28.

Technicians can enter HERE