In a red-letter day for everyone associated with Autogem, we can officially reveal that we’re now a member of TyreSafe, as we underline our commitment to improving road safety.

The partnership will see us working alongside TyreSafe to support its national road safety campaigns and help raise awareness of the role tyres and TPMS play in keeping vehicles safe and roadworthy.

By joining as a commercial supporter, we will provide our technical expertise, industry insight and all-round support to reinforce best practice across the aftermarket and support education for both workshops and motorists.

Our decision to join TyreSafe reflects the growing importance of TPMS in everyday vehicle maintenance. With TPMS now fitted as standard to all new passenger cars and millions of vehicles on UK roads operating with ageing sensors, issues such as battery failure, corrosion and environmental wear are becoming increasingly common. These faults not only pose potential safety risks but also highlight the need for greater awareness, preventative maintenance and correct servicing.

Our philosophy closely aligns with TyreSafe’s objectives, particularly around improving understanding, encouraging proactive maintenance and supporting best practice across the automotive sector.

Stuart Lovatt, Chair of TyreSafe, said: “We are very pleased to welcome Autogem Invicta as a commercial supporter of TyreSafe. Their long-standing commitment to training, technical excellence and TPMS awareness closely aligns with our mission to improve tyre safety on UK roads. Partnerships like this play a vital role in helping us educate both the motor trade and road users about the importance of correct tyre pressure and well-maintained TPMS systems.”

In addition to our technical excellence, we continue to champion the next generation of industry talent through initiatives such as Under Pressure, our annual TPMS competition designed to celebrate and challenge tyre technicians. TyreSafe has supported the initiative as part of the judging panel already, further reinforcing a shared commitment to skills, standards and road safety.

Managing Director Prashant Chopra, said: “We are delighted to be working with TyreSafe as a commercial supporter. Road safety sits at the heart of what we do, and TPMS plays a vital role in keeping vehicles safe, efficient and roadworthy. By combining education, training and the right tools, we can help workshops deliver better outcomes for motorists while supporting safer journeys for everyone.”